SaaS metrics board deck
A board-review deck generated from a monthly SaaS metrics export — MRR, ARR, churn and cash flow — with every figure validated against the source file in code.
- Generated from
- Generated from 24 months of SaaS metrics (MRR, ARR, churn, cash)
- Slide count
- 8 slides, every figure validated
What to look for: Growth rates and runway are computed deterministically in application code, then handed to the model as ground truth — the AI never calculates them.
Slide 1 of 8
CONFIDENTIAL · BOARD OF DIRECTORSH2 2024 Business Review
Growth, retention, and capital plan · Jan–Dec 2024
$1.51MARR+597.5% vs. Jan 202312.7xLTV : CACvs. 3x benchmark4.3 moCash runwayat current burnInsightNarrative • Confidential1 / 8Slide 2 of 8
EXECUTIVE SUMMARYGrowth and retention are strong; cash runway is the constraint.
Recurring revenue is compounding — ARR up $1.29M (+597.5%), with 8.8% average monthly growth
Unit economics are healthy — LTV:CAC expanded to 12.7x, churn down 66.7% to 1.8%
Liquidity risk is acute — only 4.3 months of runway at a $171.53K burn
$1.51MARR (Dec 2024)+597.5% vs. Jan 202398.2%Gross revenue retentionchurn down 66.7%12.7xLTV : CACvs. 3x benchmark4.3 moCash runwayat current burnInsightNarrative • Confidential2 / 8Slide 3 of 8
Recurring RevenueARR up $1.29M — compounding at 8.8% monthly
ARR increased by $1.29M over 23 months
Average monthly ARR growth of 8.8% compounded
MRR up $107.55K, reflecting strong expansion
ARR grew every month, compounding at 8.8%.
InsightNarrative • Confidential3 / 8Slide 4 of 8
RetentionChurn cut by 66.7% — customers are staying longer
Churn rate declined from 5.4% to 1.8%, a 66.7% reduction
Gross revenue retention now 98.2%
Longer customer lifetimes drive LTV expansion
Churn rate improved every month, now at 1.8%.
InsightNarrative • Confidential4 / 8Slide 5 of 8
UNIT ECONOMICSLTV:CAC expanded to 12.7x — best-in-class
12.7xLTV : CACup from 3.2x in Jan 2023+163%LTV$5.2K → $13.68K-34.8%CACdown to $1,076InsightNarrative • Confidential5 / 8Slide 6 of 8
Burn RateBurn rate nearly tripled — cash runway now 4.3 months
Burn rate increased by $109.53K (+176.7%) over 23 months
Cash on hand is $743.89K, down 17.3% from Jan 2023
Cash runway is now just 4.3 months at current burn
Burn rate accelerated to $171.53K/month, shortening runway.
InsightNarrative • Confidential6 / 8Slide 7 of 8
CAPITAL PLANRaise now to extend runway and fund growth
Do nothing4.3 morunway- •Cash-out by April 2025
- •Forces distressed cuts and stalls growth
Bridge — $1M10 morunway- •Buys time to run a full process
- •Allows retention of key talent
RecommendedSeed — $3M21 morunway- •Metrics support a strong valuation
- •Funds sales hiring and product expansion
InsightNarrative • Confidential7 / 8Slide 8 of 8
DECISIONS & NEXT STEPSBoard approval required to pursue capital raise
1Authorize the seed raiseApprove a $3M process, targeting a term sheet by end of Q1 2025.2Approve the bridge backstopPre-approve a $1M note callable if the process extends.Management Commitments- •Maintain growth above 8% and churn below 2.0% through the raise
- •Deliver the data room within one week
“We have built a machine that turns $1 into $13 of customer value — today's decision is whether to fuel it.”InsightNarrative • Confidential8 / 8
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