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InsightNarrative
Quarterly business review

Product engagement review

A weekly product engagement and retention deck, generated from raw user metrics with charts and series read straight from the source columns.

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Generated from 26 weeks of activation, retention and NPS
Slide count
8 slides, every figure validated
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  1. Slide 1 of 8

    QUARTERLY BUSINESS REVIEW

    H1 2024 Business Review

    Growth, engagement, and product adoption · January – June 2024

    16,760
    Active Users
    +308.8% vs. January
    52%
    Retention Rate
    +20.5 pp vs. January
    51.9%
    Feature Adoption
    +33.5 pp vs. January
    InsightNarrative • Confidential1 / 8

  2. Slide 2 of 8

    EXECUTIVE SUMMARY

    Growth and engagement accelerated; support scaling is the next challenge

    Active users surged — up 308.8%, outpacing new customer growth

    Product adoption and retention improved — feature adoption up 182.1%, retention up 65.1%

    Support volume rising — tickets up 53.1%, requiring proactive resource management

    16,760
    Active Users (June)
    +12,660 net-new
    1,670
    Customer Count
    +1,050 net-new
    52%
    Retention Rate
    +65.1% vs. January
    35
    NPS
    +13 vs. January
    InsightNarrative • Confidential2 / 8

  3. Slide 3 of 8

    User Growth

    Active users grew 309% — engagement outpaced acquisition

    Active users up 12,660 net-new, vs. 1,050 new customers

    Compounded weekly growth: 5.8% for active users, 4% for customers

    Engagement is deepening as the product matures

    Active users expanded faster than new customer acquisition, indicating deepening engagement.

    InsightNarrative • Confidential3 / 8

  4. Slide 4 of 8

    Retention & Feature Adoption

    Retention and feature adoption drove loyalty and satisfaction

    Retention up 65.1%, feature adoption up 182.1%

    Net Promoter Score rose 59.1% as adoption improved

    Product enhancements directly drove user loyalty

    Retention and feature adoption improved in lockstep, supporting higher NPS.

    InsightNarrative • Confidential4 / 8

  5. Slide 5 of 8

    Customer Satisfaction

    NPS climbed 59% — customers are more likely to recommend

    NPS up 13 points, reaching 35

    Satisfaction tracks closely with retention and feature adoption

    Indicates strong word-of-mouth potential

    NPS improved consistently as retention and adoption increased.

    InsightNarrative • Confidential5 / 8

  6. Slide 6 of 8

    Support Scaling

    Support tickets up 53% — operational scaling required

    Support tickets up 51, reaching 147

    Growth rate (1.7% weekly) is below user and adoption rates

    Risk: absolute ticket volume could strain resources if not managed

    Support ticket volume increased steadily but slower than user growth.

    InsightNarrative • Confidential6 / 8

  7. Slide 7 of 8

    OPERATIONS

    Invest in support capacity to maintain quality

    Maintain current staffing
    147 tickets/wk
    current load
    • •No incremental cost
    • •Risk of slower response times as volume grows
    Recommended
    Add 1 FTE
    Expected 20% faster resolution
    service improvement
    • •Improves customer experience
    • •Supports continued growth
    Automate ticket triage
    Reduce manual tickets by 15%
    efficiency gain
    • •Requires upfront investment
    • •Long-term scalability
    InsightNarrative • Confidential7 / 8

  8. Slide 8 of 8

    DECISIONS & NEXT 90 DAYS

    Next-quarter priorities and resource asks

    1
    Expand support team
    Add 1 FTE to handle rising ticket volume and maintain response quality.
    2
    Pilot automation
    Begin testing automated ticket triage to prepare for further scaling.
    Management Commitments
    • •Maintain retention above 50% and NPS above 35
    • •Deliver improved support SLAs within 60 days
    “We have proven product-market fit; now we must scale our operations to match our growth.”
    InsightNarrative • Confidential8 / 8
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