SaaS financial review
The same 24 months of SaaS data as the board deck, framed for a CFO instead: expenses against revenue, margin, burn and runway, in a conservative register.
- Generated from
- Generated from 24 months of SaaS metrics (MRR, ARR, churn, cash)
- Slide count
- 9 slides, every figure validated
What to look for: Compare this against the board deck built from the identical file. The story, ordering and tone move; not one figure does.
Slide 1 of 9
FINANCIAL REVIEWFY2024 Business Review
Revenue, retention, and capital position · Jan–Dec 2024
$1.51MARRas of Dec 20244.3 moCash runwayat current burn12.7xLTV : CACvs. 3x benchmarkInsightNarrative • Confidential1 / 9Slide 2 of 9
EXECUTIVE SUMMARYGrowth and retention are strong; cash runway is the constraint.
Recurring revenue up 597.5% — ARR reached $1.51M, compounding at 8.8% monthly
Unit economics outperformed — LTV:CAC improved to 12.7x as churn fell 66.7%
Liquidity risk rising — Cash runway now 4.3 mo at a $171.53K monthly burn
$1.51MARR+597.5% vs. Jan 20231.8%Churn Ratedown from 5.4%$743.89KCash on Hand-17.3% vs. Jan 20234.3 moRunwayat current burnInsightNarrative • Confidential2 / 9Slide 3 of 9
Revenue GrowthARR compounded at 8.8% monthly, reaching $1.51M
Net ARR added: $1.29M over 24 months
Average monthly ARR growth: 8.8% compounded
No months of negative growth or contraction
ARR increased by $1.29M over 24 months, with no reversals.
InsightNarrative • Confidential3 / 9Slide 4 of 9
RetentionChurn rate fell 66.7% — now at 1.8%
Gross revenue retention now 98.2%
Churn reduction of 3.6 pp over 24 months
Lower churn supports higher LTV and ARR growth
Churn rate improved steadily from 5.4% to 1.8% over 24 months.
InsightNarrative • Confidential4 / 9Slide 5 of 9
UNIT ECONOMICSLTV:CAC improved to 12.7x as efficiency scaled
12.7xLTV : CACup from 3.2x$13.68KLTV+163% vs. Jan 2023$1,076CAC-34.8% vs. Jan 2023InsightNarrative • Confidential5 / 9Slide 6 of 9
Burn RateBurn rate increased 177% to $171.53K per month
Burn rate increased by $109,525 over 24 months
Average monthly burn growth: 4.5% compounded
Burn multiple: 3.1x — above efficient SaaS norms
Monthly burn rose from $62,000 to $171,525, outpacing cash inflows.
InsightNarrative • Confidential6 / 9Slide 7 of 9
Cash PositionCash runway is now 4.3 months at current burn
Cash on hand: $743,891 as of Dec 2024
Runway: 4.3 months at current burn
One-time capital event in Aug 2023; trend since is downward
Cash on hand declined 17.3% over 24 months, with a one-time spike in Aug 2023.
InsightNarrative • Confidential7 / 9Slide 8 of 9
CAPITAL PLANExtend runway to sustain growth momentum
Maintain status quo4.3 morunway- •Cash-out by May 2025
- •Requires immediate cost controls
Bridge — $1M10 morunway- •Funds through Q3 2025
- •Allows time for a structured raise
RecommendedRaise — $3M21 morunway- •Supports growth hiring and product investment
- •Positions for a valuation step-up
InsightNarrative • Confidential8 / 9Slide 9 of 9
DECISIONS & NEXT STEPSApprove the capital raise and contingency plan
1Authorize a $3M raiseBegin a $3M process to close by end of Q2, extending runway to 21 months.2Pre-approve a $1M bridgeSecure a $1M bridge facility, callable if the primary raise is delayed.Management Commitments- •Maintain ARR growth above 8% monthly and churn below 2.0%
- •Deliver investor data room within 10 days
“We have built a machine that turns $1 into $12 of customer value — the decision is whether to keep fueling it.”InsightNarrative • Confidential9 / 9
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